Creator Spotlight: Isiah Corwin

You may not know about Generational Trauma, or its creator Isiah Corwin, but with their iconic designs becoming more popular with each passing day, you will soon.

“We really didn’t leave much,” says Isiah regarding the time after his son was born. “So for the summer we stayed in. I got bored and started drawing.”

Now Generational Trauma is becoming a household name in communities across North America. Working with other Indigenous creators like Sten Joddi, Antoinex, Savelle the Native, C.L.A.N., and MikeBone Music, Isiah has projected the brand to heights far beyond the humble beginnings of his first pop-up at a local Pow-Wow.

“I wanted to make a hat that represents Natives.”

From there the Seattle Mariners hat was created. It became so popular that he began to remix other logos. Now he’s releasing hoodies and even shoes. Needless to say that Generational Trauma requires Isiah’s full-time attention. He’s always working on new designs, doing community pop-ups, and traveling for vendor events across the Pacific Northwest.

“Generational Trauma came from an actual term used in therapy,” says Isiah when asked what inspired the name. “Trauma that has been passed down from previous generations. That trauma may shape who you are and become today. As Native people, our ancestors experienced a great amount of trauma. That’s where it all starts.”

With countless Indigenous children being discovered in unmarked graves behind residential schools across North America, this statement echoes that. So much happened to those that came before us and the act of learning this history opens layers of repressed trauma.

“We are not weak people at all,” he continues. “But it definitely has had an effect on how we live our lives today. Our brand acknowledges the trauma and struggles that many of our people have experienced.”

Only a year into the journey thus far, this seems to be just the beginning for Generational Trauma. Isiah hopes that his brand will one day rival names like Supreme, Bape, and Louis Vitton.

“I want to put Indigenous people on the map globally.”

Isiah would also like to extend a thank you to the family & friends from the Muckleshoot, Tulalip, Yakama, and Quinault tribes for their continued support to his cause; as well as all of the artists and individuals that wear, share, and support Generational Trauma.

To learn more about Isiah Corwin and Generational Trauma follow him on Facebook, Intsagram, and TikTok.